BROOKLYN COLLEGE
|
This course is a survey of the history, industry practices, and controversies associated with the media of mass communication. We will, over the course of the semester, examine such mainstream mass media as books, newspapers, magazines, film, radio, recordings, and television. We will also take a look at the emerging mass media associated with the Internet, Cell Phones, and other convergent mass media infrastructures/interfaces. You will engage in analysis of news, entertainment, advertising and public relations strategies, as well as the impact of mass media, the legal issues that are associated with media use, and the ethical obligations of mass media practitioners.
Details: A series of reading assignments, lectures, discussions, and media presentations make up the course material. You are expected to read the assigned material before class and bring in any questions or items for discussion. Following that discussion, we will explore areas in class that are beyond the readings.
My usual practice is to make my lecture/discussion notes directly available to the class via the Internet. I will frequently display those notes during class. You can print them out later. You may be able to print them out before class, but I don't guarantee that you will. I frequently change my discussion notes right up to the beginning of class (and sometimes during class). The version posted at the end of class can generally be considered to be reliable, but I occasionally modify them after class based on class discussions.
Your comprehension of reading assignments will be evaluated through three exams which will count for 60% of your course grade. Your synthesis of this material with our other class activities will be measured through the instructor's evaluation of your class participation (with 20% of your grade), and his evaluation of your term paper (worth 20% of your grade). Details of how grades will be computed are shown below.
Three and a half hours (the scheduled meeting time) is a long class. I will therefore try to keep class sessions shorter and conduct a portion of the class online using a class discussion/learning space called a "Moodle" located at http://messageecologies.com/ed. There will be required discussions and assignment submissions there. You can also use this group to exchange of any class-related information or questions. Only class members (and perhaps one or two selected others) can post to or read messages in this discussion space. You will be registering into this Moodle on the first day of class. You'll have assignments to complete there for the second day of class and most subsequent days. There is a possibility we will also use online discussion environments. I will inform you of any such change in advance.
Point your web browser at http://messageecologies.com/ed
Weight Description Exam 1 15% Objective testing, conducted one third of the way through the semester. Exam 2 20% Objective testing, conducted two thirds of the way through the semester. Most questions will be from the second third of the course. Some will come from the first third of the course. Exam 3 25% Objective testing, conducted at the end of the semester. Most questions will be from the last third of the course, but many questions will come from the first two thirds of the course. Term Paper 20% A 5 to 15 page integration of what you've learned this semester. Participation 20% This portion of the grade will be based on your observations (based on discussion and think assignments), preparation (doing the readings), and your ability to both ask good questions and participate in answering them. Think assignments count for have off your participation grade (10% of your overall grade). 100% Attendance Subtraction open Absences make your grade grow smaller. Effort Bonus Up to 10% An optional addition, based on good and enthusiastic participation, interest in subject matter, etc. There is no guarantee I will give any of these points to anyone.
Exams in this course are objective and computer-graded, based on your comprehension of the text. There will be three one-hour exams. Test questions deal with very specific text material that will be easily recalled if the text was read carefully and understood. You cannot memorize test material—it’s not that kind of test. You are not expected to recall all the material dealt with in the test, but those who have read the assignments will get the highest scores, and those who have not read the assignments will get the lowest. All grades are therefore curved at the end of the semester so we will have a normal distribution of A’s, B’s and so on. Make-up tests are available for documented emergencies, but they are more difficult than the originals, and we don’t review for them, so they are not recommended if at all avoidable.
Your required term paper for this course will consist of a journal based on your reactions to 8 of the 13 chapters and assocaited class meetings up to and including Dec. 9th. This will be your opportunity to synthesize classroom activities with your reading, questions, and your own experience. You might think of these journal entries as reaction papers to individual class sessions and the content involved. The best journal entries will involve and make reference to research you've done on topics that caught your curiosity.
The term paper is a synthesis of these journal entries. Your grade will depend on the level of thought and analysis you put into each journal entry, and the care that you put into your writing. Your paper should be well developed and grammatically perfect, so speak to the Writing Center in Boylan Hall if you need help in that area. Like your test scores, all term paper grades are curved at the end of the semester.
Each of your 8 journal entries should have a separate heading identifying the class date and topic under discussion. Your term paper should include a well thought-out introduction at the beginning of the paper and conclusion at the end of the paper that ties all of your entries together and unifies your paper with an overall theme. There is no page count requirement--you should simply write enough to cover each class session in an honest, intelligent way, without filler but developing your thoughts in a thorough and well-organized way. It’s conceivable that you could have a very long entry for one class date and a relatively short one for another. The typical paper, however, will use from one-half page to two pages for each of the 8 journal entries. With introduction and conclusion, therefore, the typical paper will be between 5 and 18 pages long.
You should do each journal entry immediately after reading the chapter and attending the class session, and then edit and compile them at the end of the semester. Then you need only compose your introduction and conclusion, and the assignment will be complete. Your paper should be double-spaced with one-inch margins all around, in Times New Roman 12 point font.
Participation will be evaluated based on in class participation, evident effort, and your completion of two types of ungraded assignment that will be due for most classes: questions (two questions for each reading), and think assignments.
Think assignments entail doing a small assignment involving thought or observation. Answers will be short and should be posted to the Moodle.
Question assignments: involve coming up with two questions based on each of the readings. Write them on one side of an index card. A portion of every class will be devoted to a conversation in which we discuss the answers to your questions.
Attendance is required for all classes, including the final exam period. Punctuality is much desired.
Attendance is mandatory. The Brooklyn College Bulletin states that "Students are expected to attend all scheduled sessions of every class for which they register. Students late for class may be excluded from the room. An instructor may consider attendance and class participation in determining course grade." While I am unlikely to lock the door, I will take account of missed class time in computing grades. You should not, as a general note, ask me for "permission" to miss class. While I will try to be understanding of documented emergencies, the basic reality (which has more to do with your ability to learn when you aren't in class than anything else) is that absences make your grade grow smaller.
The CUNY Policy on Academic Integrity states that “Academic Dishonesty is prohibited in the City University of New York and is punishable by penalties, including failing grades, suspension, and expulsion, as provided herein.” For more information on CUNY policy on Plagiarism and cheating and BC's implementation of that policy, see http://www.brooklyn.cuny.edu/bc/policies/ .
On a more practical note, I have caught a number of students attempting to pass off other people's work as their own. Such behavior is unacceptable in any classroom, and I won't accept it in mine. My usual practice will be to zero any assignment on which a student has been found to be cheating and consult with the department chair on what other actions may be appropriate. Examples of cheating include:
- Duplicate test answers. I cannot prevent students from studying together or comparing notes on a take home exam (should I give any). Test answers should always be in your own words (e.g. not copied out of a book or off of someone else's test paper).
- Plagiarized term paper content. I encourage you to look at content from a wide variety of sources, but the content of your term paper should be in your own words.
- Unreferenced term paper content. Where, in the course of writing a term paper, you present the ideas of others, you must indicate where they came from with a reference. This is true even when you have stated the ideas in your own words or if the ideas or their sources seem obvious.
Bottom line: Write in your own words and reference the ideas you use to the sources you read them in.
Help with Research and Writing
The Library maintains a collection of links to sites that can assist you with proper citation format and paraphrasing and quoting other authors at http://library.brooklyn.cuny.edu Research & Writing Help. The Learning Center has writing tutors available to help you with your writing http://lc.brooklyn.cuny.edu/.
The best learning is done in conversation with others, whether they are people—classmates, teachers, friends—or texts—books, articles, essays, poems, films etc. It should not be a solitary process. However, the assignments that you hand in for this course must be done on your own, should represent your own thinking, and should be original work that you have done for this particular course. In my opinion, the best way to balance these two seemingly contradictory approaches (collaborative learning and original individually-produced work) without knowingly—or, even unwittingly—resorting to plagiarism or other forms of academic misconduct is to learn and meticulously observe the rules for citing the work of others (this could be the great point your roommate made that you used in your paper, it could be a well-turned phrase from an academic essay, or it could be anything in between). It is your responsibility to learn what constitutes plagiarism and the correct rules for citing sources—read the information on the following web site carefully: http://www.brooklyn.cuny.edu/bc/policies/. The bottom line is: passing off anyone’s words or ideas as your own for any reason whatsoever is plagiarism.
It is your responsibility to ensure that all assignments are submitted by the due date. I will reduce the grade on an assignment by one half letter grade if one period late and one full grade thereafter. As a general rule, it is always best to turn in assignments on time, but not turning in an assignment at all is far worse than turning them in late. A letter grade penalty is far less onerous than a zero.
It is important to me that the course be accessible to all students. Students who have a disabling condition which might interfere with their ability to successfully complete this course are encouraged to speak to me confidentially. I will be happy to cooperate in identifying alternate means of demonstrating such mastery where there is a demonstrable need. Students with disability-related academic accommodations students must register with the Center for Student Disability Services if they have not done so already. Students who have a documented disability or suspect they may have a disability are invited to set up an appointment with the Director of the Center for Student Disability Services, Ms. Valerie Stewart-Lovell at 718-951-5538. If you have already registered with the Center for Student Disability Services please provide me with the course accommodation form so we may discuss your specific accommodation.
Bottom line: I'm here to help. Brooklyn College wants to help too.
If you have a question I encourage you to ask it in class. There are no stupid questions; only answers that didn't need to be. If you don't know the answer to a question it is likely someone else is curious as well. Please ask. The worst that can happen is that I defer my answer to a meeting after class or during office hours.
If you have a problem in the class I encourage you to contact me as quickly as possible. Several means of contact are listed at the top of my Brooklyn College home page, including telephone, e-mail, and instant messenger. I also maintain regular office hours. Note, in particular, that I will not grant an incomplete for the course unless you talk to me about it in advance or I am aware of conditions which would make it impossible for you to complete the course during the semester.
The reading and writing load for this course is fairly heavy. This is intentional. TVR 30.5 is both the capstone course in Television and Radio and the department's writing course. If you can't keep up with the readings, papers, or other assignments, you may want to drop the course early on and try again in another semester.