Tentative Syllabus |
1 |
Friday |
August 26 |
Course Introduction |
No Assignment |
2 |
Monday |
August 29 |
Introduction to Persuasion |
Simons, c. 1 |
3 |
Wednesday |
August 31 |
The Origins of Persuasion Research |
Perloff, c. 1 |
4 |
Friday |
September 02 |
Communication Approaches to Persuasion
|
http://foulger.info/davis/research/unifiedModelOfCommunication.htm
|
- |
Monday |
September 05 |
|
Labor Day; No Classes |
5 |
Wednesday |
September 07 |
Values and Beliefs |
Simons, c. 2, p. 25-34 |
6 |
Friday |
September 09 |
Attitudes and Actions |
Simons, c. 2, p. 34-44 |
7 |
Monday |
September 12 |
The Structure of Attitudes |
Perloff, c. 2 |
8 |
Wednesday |
September 14 |
The Role of Attitudes in Persuasion
|
Perloff, c. 3 |
9 |
Friday |
September 16 |
Measuring Attitudes |
Perloff, c. 4 |
10 |
Monday |
September 19 |
The Social Contexts of Persuasion |
Simons, c. 3 |
11 |
Wednesday |
September 21 |
The Communication Contexts of Persuasion
|
Simons, c. 4 |
12 |
Friday |
September 23 |
Receivers and Persuasion |
Perloff, c. 5 |
13 |
Monday |
September 26 |
The Persuasive Effects of the Source
|
Perloff, c. 6 |
14 |
Wednesday |
September 28 |
Language |
Simons, c. 5, p. 93-108 |
15 |
Friday |
September 30 |
Medium |
Simons, c. 5, p. 108-112 |
16 |
Monday |
October 03 |
Structuring Messages |
Perloff, c. 7, p. 176-185 |
17 |
Wednesday |
October 05 |
Emotion in Messages |
Perloff, c. 7, p. 185-210 |
18 |
Friday |
October 07 |
Personality |
Perloff, c. 8 |
19 |
Monday |
October 10 |
Framing |
Simons, c. 6; Short Paper 1 Due |
20 |
Wednesday |
October 12 |
Culture as Frame |
Simons, c. 6 |
- |
Friday |
October 14 |
|
Fall Break Day |
21 |
Monday |
October 17 |
Mid-term exam |
Good Luck |
22 |
Wednesday |
October 19 |
Shaping Messages to Receivers |
Simons, c. 7 |
23 |
Friday |
October 21 |
Reasoning and Evidence |
Simons, c. 8, p. 155-171 |
24 |
Monday |
October 24 |
False Reasoning |
Simons, c. 8, p. 171-177 |
25 |
Wednesday |
October 26 |
Cognitive Dissonance |
Perloff, c. 9 |
26 |
Friday |
October 28 |
Relationship Effects |
Perloff, c. 10 |
27 |
Monday |
October 31 |
Planning a campaign |
Simons, c. 9, p. 181-194 |
28 |
Wednesday |
November 02 |
Design and Adaptation in Campaign Planning
|
Simons, c. 9, p. 194-209 |
29 |
Friday |
November 04 |
Campaign Goal Setting |
Simons, c. 10, p.211-223 |
30 |
Monday |
November 07 |
Campaign Types |
Simons c. 10., p. 223-239; Short Paper
2 Due |
31 |
Wednesday |
November 09 |
Political Campaigns |
Simons, c. 11 |
32 |
Friday |
November 11 |
Advertising Campaigns |
Simons, c. 12; Perloff, c. 11 |
33 |
Monday |
November 14 |
Conflict and Dialogue |
Simons, c. 13 |
34 |
Wednesday |
November 16 |
Thinking about Campaigns |
Perloff, c. 12 |
35 |
Friday |
November 18 |
|
At NCA: No class |
36 |
Monday |
November 21 |
Selling Your Ideas |
First Draft of Term Paper Due |
- |
Wednesday |
November 23 |
|
Thanksgiving Recess |
- |
Friday |
November 25 |
|
Thanksgiving Recess |
37 |
Monday |
November 28 |
Term Paper Presentations |
Be ready |
38 |
Wednesday |
November 30 |
Term Paper Presentations |
Be ready |
39 |
Friday |
December 02 |
Term Paper Presentations |
Be ready |
40 |
Monday |
December 05 |
Social Movements |
Simons, c. 14; Term Paper Due |
41 |
Wednesday |
December 07 |
Ethics and Persuasion |
Simons, c. 15 |
42 |
Friday |
December 09 |
Course Wrap UP |
No reading |
Final |
Monday |
December 12 |
10:30am-12:30pm |
Good Luck |