Davis A. Foulger, Ph. D.

Visiting
Professor
Fall, 2005-Spring, 2006
and Fall 2001-Spring 2003

COM 360 - Persuasion

Class Schedule and Assignments - Fall, 2005

Monday, Wednesday, Friday
10:20am-11:15am
Tyler Technology Classroom (moved from Mahar 107)

Semester Syllabus / Lecture Notes

Tentative Syllabus
1 Friday August 26 Course Introduction No Assignment
2 Monday August 29 Introduction to Persuasion Simons, c. 1
3 Wednesday August 31 The Origins of Persuasion Research Perloff, c. 1
4 Friday September 02 Communication Approaches to Persuasion http://foulger.info/davis/research/unifiedModelOfCommunication.htm
- Monday September 05   Labor Day; No Classes
5 Wednesday September 07 Values and Beliefs Simons, c. 2, p. 25-34
6 Friday September 09 Attitudes and Actions Simons, c. 2, p. 34-44
7 Monday September 12 The Structure of Attitudes Perloff, c. 2
8 Wednesday September 14 The Role of Attitudes in Persuasion Perloff, c. 3
9 Friday September 16 Measuring Attitudes Perloff, c. 4
10 Monday September 19 The Social Contexts of Persuasion Simons, c. 3
11 Wednesday September 21 The Communication Contexts of Persuasion Simons, c. 4
12 Friday September 23 Receivers and Persuasion Perloff, c. 5
13 Monday September 26 The Persuasive Effects of the Source Perloff, c. 6
14 Wednesday September 28 Language Simons, c. 5, p. 93-108
15 Friday September 30 Medium Simons, c. 5, p. 108-112
16 Monday October 03 Structuring Messages Perloff, c. 7, p. 176-185
17 Wednesday October 05 Emotion in Messages Perloff, c. 7, p. 185-210
18 Friday October 07 Personality Perloff, c. 8
19 Monday October 10 Framing Simons, c. 6; Short Paper 1 Due
20 Wednesday October 12 Culture as Frame Simons, c. 6
- Friday October 14   Fall Break Day
21 Monday October 17 Mid-term exam Good Luck
22 Wednesday October 19 Shaping Messages to Receivers Simons, c. 7
23 Friday October 21 Reasoning and Evidence Simons, c. 8, p. 155-171
24 Monday October 24 False Reasoning Simons, c. 8, p. 171-177
25 Wednesday October 26 Cognitive Dissonance Perloff, c. 9
26 Friday October 28 Relationship Effects Perloff, c. 10
27 Monday October 31 Planning a campaign Simons, c. 9, p. 181-194
28 Wednesday November 02 Design and Adaptation in Campaign Planning Simons, c. 9, p. 194-209
29 Friday November 04 Campaign Goal Setting Simons, c. 10, p.211-223
30 Monday November 07 Campaign Types Simons c. 10., p. 223-239; Short Paper 2 Due
31 Wednesday November 09 Political Campaigns Simons, c. 11
32 Friday November 11 Advertising Campaigns Simons, c. 12; Perloff, c. 11
33 Monday November 14 Conflict and Dialogue Simons, c. 13
34 Wednesday November 16 Thinking about Campaigns Perloff, c. 12
35 Friday November 18   At NCA: No class
36 Monday November 21 Selling Your Ideas First Draft of Term Paper Due
- Wednesday November 23   Thanksgiving Recess
- Friday November 25   Thanksgiving Recess
37 Monday November 28 Term Paper Presentations Be ready
38 Wednesday November 30 Term Paper Presentations Be ready
39 Friday December 02 Term Paper Presentations Be ready
40 Monday December 05 Social Movements Simons, c. 14; Term Paper Due
41 Wednesday December 07 Ethics and Persuasion Simons, c. 15
42 Friday December 09 Course Wrap UP No reading
Final Monday December 12 10:30am-12:30pm Good Luck