with differing decisions hanging on small differences
in personal values
and the relative force that
these conflicting principles
have in a particular situation.

Terminal Values
  • A Comfortable Life
  • An Exciting Life
  • A Sense of Accomplishment
  • A World of Peace
  • A World of Beauty
  • Equality
  • Family Security
  • Freedom
  • Happiness
  • Inner Harmony
  • Mature Love
  • National Security
  • Pleasure
  • Salvation
  • Self-Respect
  • Social Recognition
  • True Friendship
  • Wisdom
  • Instrumental Values
  • Ambitious
  • Broadminded
  • Capable
  • Cheerful
  • Clean
  • Courageous
  • Forgiving
  • Helpful
  • Honest
  • Imaginative
  • Independent
  • Intellectual
  • Loving
  • Logical
  • Obedient
  • Polite
  • Responsible
  • Self-Controlled
  • Table 1: The Rokeach Value Scales.