Broadcast, publishing, and related systems entail a wide variety of other characteristic roles (roles, as listed below, a composite of those documented in Dominick, 1987; Heibert; Ungurait and Bohn, 1988, and Jeffries, 1994):

Motion Pictures Talent, financial backing, director, cinematographer, film editor, set designers, makeup, audio engineers, electricians, crane operators, painters, plumbers, carpenters, property masters, set dressers, caterers, first-aid, production, studio president, treasurer, sales, legal, studio controller, casting, art, story, wardrobe, publicity, distribution, exhibition, ownership
Newspapers

Owners, publishers, editors (-in-chief, managing, news, sports, copy, feature, wire, city, state, business, financial, real estate, women's, society, picture, entertainment, religion, education, science, Sunday) business manager, advertizing, classifieds, promotion, circulation, accounting, editorial page writers, production manager, composition engraving, stereotyping, press room, writers and reporters (Sunday, sports, society), librarians, correspondents, wire services, syndicates, state capital correspondent, stringers, art department, editorial artists, editorial cartoonist, copyreaders, rewrite, photographers, proofreaders copyboys, news assistants, critics (TV, movies, books, and theatre)

Books Authors, ownership, publishers, agents, managing editors, procurement editors, business managers, accounting, payroll, collections, personnel, employee relations, marketing, sales, public relations, contracts, advertising, promotion, publicity, media relations, editing, proofreading, translators, picture editing, artists and designers, production manager, printers, equipment and materials manufacturers,distributors, retailers, readers
Television Ownership, general managers, programming directors, sales, advertizing, news reporters, editors, writers, administrative, accounting, personnel, floor manager, engineering, maintenence, producers, art
Public Relations president, director of public relations, press relations, corporate communications, community relations, creative services, editorial services, audiovisual, research, polling, information retrieval, publicity and marketing, merchandizing, sales, promotion, accounts, administration, personnel, finance, legal
News Gathering Managing editor, wire editor, city editor, photographers, reporters, beat, general assignment, broadcast news director, executive producer, assignment editor, producers, reporters, tape editors
Records Talent, manager/agent, retail, recording studios/engineers, rack jobbers. president, artist and repertoire department, producers, field scouts, sales and distribution, advertizing and merchandising, media campaigns, business accounting, tesearch, promotion, field representatives, station relations, publicity, press relations, public relations, artist development, touring department, act development
Radio Ownership, president, sales, program director, announcers, production, music library, news director, newscasters, reporters, writers, engineering, maintenence
Magazines Publisher, circulation director, subscription manager, single-copy manager, fulfillment director, advertizing director, sales promotion, sales staff, research, production manager, editor, managing editor, article editor, departments editor, fiction editor, editorial research, art and layout, production, distribution, retail
Advertizing Advertizers, agencies, producing, president, creative services, writers, art directors, print production, TV and radio production., account services, account executives, marketing, media planning, research, sales, promotion, administration, personnel, accounting, office management